year: 2015
where: Verona
for: Three-years degree Thesis
This thesis project started with a question, is it possible to find hope in an object? This first question then took me to another, what is scientifically hope?
So I’ve started a research path inside the psychology and perceptual neuropsychology world.
What I discovered allowed me to understand what happens inside our brain when we interact with an object, when we learn new things, when we react conciously or unconciously to environment. Mainly, psychologic suffering (that obstructs hope) is caused by some preconceived thoughts, illogical and involuntary, that come from the limbic brain (that part of the brain that learn actions and thoughts and then repeat them in the same situation when learned) that are not checked by the cortical brain (the headquarter of the free and logic thinking) when learned; those thoughts mutate then to emergency states when not controlled and they bring to anxiety, fear, depression or anger, all states that obstruct the cortical brain that could allow us to solve those states and problems.
So I’ve tried to find a way to help cortical brain to take back control. Using the concept that there are some actions that can deactivate for a certain time the limbic brain to give back fresh air to cortical brain, I created a line of products that do exactly that, with everyday life objects like a chair, a chessboard, a phone, a diary, a lamp, an amplifier and a pendulum.
The aesthetic of the line has been designed to be appreciated by those who really need it, according to the principle of compensation, with extremely simple forms that hide at first glance the object function.